Effective Date: September 21, 2024

This Privacy Policy explains how ProTrain Miami collects, uses, and discloses your personal information, in compliance with applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). We are committed to safeguarding your privacy and providing transparency about our data handling practices.

1. Information We Collect

We collect the following types of information from users:

• Personal Information: Name, email address, phone number, billing information, and physical address.
• Automatically Collected Data: IP addresses, browser type, device information, and interactions with our site via cookies and similar tracking technologies.
• Third-Party Data: Information from social media accounts and other external services such as ZenPlanner and GoHighLevel.
• Behavioral Data: Interaction data collected from tools like Google Analytics, Meta (Facebook) Pixels, and Google Conversion APIs.

2. How We Use Your Information

We use your data for the following purposes:

• Service Provision and Communication: To facilitate service delivery, respond to inquiries, and send transactional communications.
• Marketing and Retargeting: To improve marketing strategies, create targeted advertising campaigns, and retarget users through services like Google Ads and Meta platforms.
• Analytics: To enhance site performance and user experience via tools like Google Analytics 4, collecting anonymous or pseudonymous data when applicable.
• Third-Party Integrations: Data sharing with CRM tools like ZenPlanner and GoHighLevel to ensure smooth business operations, customer communication, and appointment scheduling.
• Legal Compliance: To meet obligations under applicable data protection laws, including GDPR and CCPA.

3. Third-Party Sharing and Disclosure

We share information with third-party service providers to improve our services. These include:

• Analytics Providers: Google, Meta, and other analytics companies.
• CRM and Marketing Platforms: ZenPlanner and GoHighLevel.
• Advertising Partners: Google Ads and Meta Ads, for retargeting and user engagement.

All third-party services we use are required to comply with privacy laws, including the GDPR, CCPA, and equivalent local regulations. These third parties are contractually obligated to handle your data securely and only for specific purposes as per our instructions.

4. Legal Basis for Processing (GDPR)

Under GDPR, we process your data based on the following legal grounds:

• Consent: Where required, we obtain your explicit consent to process your data for marketing and analytics purposes.
• Contractual Necessity: We process your data as necessary to provide you with our services.
• Legal Obligation: We may process your data to comply with legal obligations, such as financial reporting or regulatory requirements.
• Legitimate Interests: In certain instances, we process your data based on our legitimate interests, such as improving services and marketing.

5. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law. Data is stored for:

• Marketing Data: Retained for a maximum of 5 years unless otherwise requested for deletion.
• Transaction Data: Retained for legal purposes, such as tax or audit requirements, for up to 7 years.

6. Your Rights Under GDPR and CCPA

You have the following rights regarding your personal data:

• Access: Request access to your personal data and obtain a copy.
• Correction: Request correction of inaccurate data.
• Deletion (Right to Be Forgotten): Request deletion of your personal data, subject to legal obligations.
• Data Portability: Request a machine-readable copy of your data to transfer to another service.
• Opt-Out of Marketing: Withdraw consent for marketing communications at any time by following the “unsubscribe” instructions in the emails, by replying STOP to opt-out of SMS updates and notifications, or by contacting us directly.

Under CCPA, California residents also have the right to:

• Request Information: Regarding the categories of personal information collected and sold.
• Opt-Out: Of the sale of personal information.

To exercise these rights, contact us at support@protrainmiami.com.

7. Security Measures

We implement the following technical and organizational measures to safeguard your data:

• Encryption: SSL/TLS encryption for data transmission.
• Access Control: Role-based access restrictions and multi-factor authentication for data access.
• Data Anonymization: Wherever possible, personal identifiers are anonymized to minimize exposure risk.
• Vendor Security: We audit our third-party vendors’ data handling practices and ensure they comply with the highest security standards.

8. International Data Transfers

If you are located outside the United States, your data may be transferred to and processed in the United States, where privacy laws may differ from your jurisdiction. We take appropriate safeguards to protect your personal data during international transfers, such as the use of Standard Contractual Clauses under the GDPR.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies for the following purposes:

• Essential Cookies: To enable core site functionality.
• Performance Cookies: To analyze site usage and improve performance.
• Targeting/Marketing Cookies: To deliver targeted ads based on user behavior.

You can manage or disable cookies via your browser settings or opt out of certain tracking technologies by visiting platforms like https://www.facebook.com/privacy/policies/cookies/

10. Children’s Privacy

Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children without parental consent. If we become aware that a child’s information has been collected without proper consent, we will delete it immediately.

11. Data Breach Notification

In the event of a data breach, we will notify affected users in accordance with applicable laws, including GDPR’s 72-hour breach notification rule. Notifications will include details of the breach, potential risks, and mitigation actions.

12. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. If we make significant changes, we will notify you via email or by prominently posting a notice on our site. All changes will take effect within 30 days of notification.

13. Contact Information

For any questions or concerns about this Privacy Policy, or to exercise your data rights, please contact us at:

• Email: support@protrainmiami.com
• Address: 7320 SW 45th St, Miami, FL 33155
• Phone: 786-550-2665